About the Founder

Tom Cook is the founder of “Selling to the Moon,” bringing over 20 years of extensive experience in sales leadership. Throughout his career, he has held senior roles at prestigious companies such as Xerox, Titan LED, Toshiba, and ComDoc, where he successfully drove transformative sales growth and developed high-performing teams. As Vice President of Sales at Xerox Business Solutions, he managed sales teams across multiple branches in New York State, with a strong focus on both revenue generation and personal development.

Driven by a passion for mentoring and sales coaching, Tom established “Selling to the Moon” to share his in-depth knowledge and practical strategies with aspiring B2B sales professionals. His mission is to empower individuals to not only meet but exceed their professional objectives. Through this platform, Tom cultivates an environment dedicated to continuous learning, personal growth, and actionable sales techniques that foster long-term success.

With a proven track record of building successful sales organizations, Tom is committed to helping others excel in their careers by providing the tools and mentorship necessary to reach their fullest potential.

Tom has received numerous accolades throughout his sales career, including multiple President’s Club trips at both ComDoc and Toshiba. At Titan LED, he was one of only five members in the company’s history to be inducted into the Million Dollar Club, and in 2018, he was awarded a car for being the number one sales representative globally. In 2022, after only two years at Xerox, he earned the Vice President of the Year award for the entire Northeast Region.

An entertaining and inspirational speaker, Tom is available for keynote engagements at events aimed at motivating business professionals.

Additionally, he offers targeted training workshops designed to sharpen your team’s sales skills in various areas, including:

• Personal development
• Confidence building
• Self-belief and the will to win
• Appointment setting
• Cold calling (in-person and on-foot)
• Benefit statement creation
• Differentiation in commodity business
• The psychology of numbers and uncovering hidden profit
• Delivering winning solution proposals and presentations
• Effective closing techniques
• SPIN selling
• Objection handling
• Conducting a world-class first appointment
• Asking the right questions and question sequencing
• Sales processes and steps in B2B sales

If there is something that your team is struggling with, then Tom will invest his unique talents towards improving it for you and elevating that weakness into a strength for your team.